Top 4 Skilled Nursing Pain Points & How to Address Them with Data

December 10th 2020

Top 4 Skilled Nursing Pain Points & How to Address Them with Data

Across the skilled nursing industry, there are billions of dollars being spent to alleviate issues that could have been avoided altogether by implementing analytic solutions. While there are neverending ways to make use of the data that you have, there are a few specific areas that are always impactful for skilled nursing facilities.  Learning how to efficiently report and understand Quality of Care metrics, predicting nursing staff retention, improving your marketing ROI, and increasing family satisfaction by understanding your survey data are some of the most significant analytic changes you can make today. 

1.     Quality of Care

Understanding quality metrics has become more important than ever, but simply tracking this information is no longer good enough.  With government regulations that can enforce significant monetary penalties along with rising financial incentives for population health improvement, companies are actively taking advantage of data visualization tools with greater motivation than ever before. Implementing efficient and easy to use technological solutions lets you automatically calculate and visualize required metrics in real time, both for short and long stay patients. 

With these solutions, at a glance you can easily view valuable information, such as:

  • The percentage of short-stay residents who improved in their ability to move around on their own 
  • Determine the increase or decrease in the number of long stay residents that have fallen year over year
  • Track changes in the number of short term patients that required outpatient emergency department visits
  • Any other metrics valuable for your annual reports

Having relevant information readily available not only saves you the time of calculating these metrics every time you need them, it also provides regularly updated information so that you can constantly assess your performance and where you can improve. 

2.     Staffing Retention

Nursing turnover is a common, expensive issue that is especially prominent in geriatrics and skilled nursing facilities. In fact, employee turnover costs long term care industry BILLIONS of dollars on an annual basis (1).  There has been significant research around why this is, and the primary factors involved in the correlation include compensation, engagement, job satisfaction, motivation, and work environment (1). 

By utilizing a predictive model coupled with an efficient data automation and transformation process, you can associate a “flight risk” score with each of your employees and outline trends. Statistical analysis will turn these trends into real, accurate predictions, and then visualizations can be applied so that you can see staff loses before they happen.  This will allow you to make the changes needed to keep your staffing stable before it becomes a critical issue. Check out this webinar for additional information.

3.     Finding New Patients 

Effective marketing is a great way to maximize the inflow of new patients into your facility. Understanding your patient profile will provide you with valuable insights that can be used to pinpoint the locations where your current patients are coming from and which areas you should target your marketing efforts for new clients. By tracking and creating visualizations around your current marketing endeavors, you can:

  • See exact ROI by specific campaigns and trends across locations or campaign type
  • Determine location voids in previous campaigns
  • Better understand correlations between new clients and campaign successes
  • Visualize previously untapped opportunities

These tools can facilitate decisions that result in consistent additions of new patients.

4.     Understanding Feedback: How to Assess Client Perception

It is commonplace to give patient satisfaction surveys and create ways for clients to vocalize feedback. Unfortunately, once you actually have this information in volume it is extremely difficult to digest. Survey data is notorious for being messy and disorderly, which can make it laborious and time consuming to process in bulk. There are a few reasons that understanding patient/family feedback is especially important within SNFs:

  • Understanding client likes and criticisms allows you to market your strengths and is a great way to set your facility apart. 
  • Knowing and responding to client dislikes will help reduce the risk of complaint driven inspections of your facility and reduce negative reviews.
  • By giving families a place to voice their opinions in a way that results in real change, they will not feel the need to complain to the state or in online reviews.

Using proper techniques and methodologies to cleanse and manage survey information allows for the creation of applications that indicate the exact areas where families are satisfied and where improvement is required. Adapting based on feedback is change that clients will see and appreciate, ultimately keeping families happy.

There is no shortage of data available in the healthcare industry, but this data is only helpful if it’s being properly used. With the rising need for analytic capabilities, there is no better time to set yourself apart and start putting your data to work so that you can make informed business decisions. Learn more about how our Acuity Analytics team can take your analytic initiative to the next level at



Written By: Ellari Hillard
Waypoint Consulting